Consumers in Bad Moods Tend to Make Decisions Faster and to Outspend

question 73

True/False

Consumers in bad moods tend to make decisions faster and to outspend their good-mood counterparts.

---

Definitions:

Marginal Costs

The additional cost incurred by producing one more unit of a product, which can vary as production scales.

Diseconomies of Scale

A situation where an increase in production leads to higher average costs for firms, contrary to economies of scale.

ATC

Average Total Cost, the total cost divided by the quantity of output produced; it's a measure of per-unit production cost.

MC

Short for marginal cost, it represents the change in total cost that arises when the quantity produced is incremented by one unit.