Smartphones' Embedded GPS (Global Positioning System)

question 267

Multiple Choice

Smartphones' embedded GPS (Global Positioning System) :

• A) delivers ads to consumers based on the conversations and behaviors they exhibit in social media.
• B) indicates the phone's geographic location on a minute-by-minute basis and generates insights into consumer wants and needs.
• C) shows whether a web surfer has been to a company's website before and made a purchase on the last visit.
• D) acts as a tool to measure the effectiveness of an ad based on an estimate of how many people receive the ad on their phones.
• E) delivers buying information to business consumers based on ethnographic positioning.

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Definitions:

Promotional Information

Communication aimed at informing, persuading, and influencing buying behavior by highlighting the benefits and values of a product or service.

Problem Recognition

The initial step in the consumer decision process, where the consumer identifies a need or problem that requires satisfaction or solution.

Consumer Purchase Decision

The process by which individuals select, purchase, use, and dispose of goods and services.

Information Search

The process of seeking out data, facts, and insights in order to make informed decisions or understand a particular subject.