Pushing (A Product Through a Channel) Means Using Normal Promotion

question 335

True/False

Pushing (a product through a channel) means using normal promotion effort to help sell the whole marketing mix to intermediaries.

---

Definitions:

Ford

An American multinational automaker founded by Henry Ford, known for revolutionizing the automobile industry with assembly line production methods.

Operant Conditioning

A type of learning in which a behavior becomes more likely to recur if followed by a reinforcer or less likely to recur if followed by a punisher.

Respondent Behavior

Behavior that occurs as an automatic response to some stimulus.

Observational Learning

Learning by observing others.