Identify the INCORRECT Statement About Marketing Research

question 70

Multiple Choice

Identify the INCORRECT statement about marketing research.

• A) Most small companies have a separate marketing research department.
• B) People in marketing research departments often rely on outside specialists.
• C) Some nonprofit organizations have begun to use marketing research.
• D) Marketing managers should be involved in design of marketing information system.
• E) Marketing research may involve use of questionnaires, interviews with customers, experiments, etc.

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Definitions:

Horizontal

Not vertical; flat and even; level; parallel to the plane of the horizon.

Midaxillary Line

An imaginary line running vertically down the surface of the body passing through the apex of the axilla (armpit).

Cardiology

The study of the heart and its diseases.

Voltage

A measure of electromotive force.