A Cluster Analysis of the "Toothpaste Market" Would Probably Show

question 256

Multiple Choice

A cluster analysis of the "toothpaste market" would probably show that:

• A) the broad product-market can be served effectively with one marketing mix.
• B) most consumers are mainly concerned about brightness of teeth.
• C) factors such as taste, price, and "sex appeal" are not important.
• D) different market segments seek different product benefits.
• E) None of these alternatives is correct.

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Definitions:

Intrusive Thoughts

Unwelcome, involuntary thoughts, images, or unpleasant ideas that may become obsessions, are upsetting or distressing, and can be difficult to manage or eliminate.

Obsession

Persistent, intrusive, and unwanted thoughts or impulses that cause distress or anxiety.

Contamination

The presence of unwanted substances or impurities in a material, environment, or organism, leading to possible harm.

Anxiety

A sense of agitation, nervous tension, or unease, commonly about a forthcoming occurrence or something with an unknown conclusion.