Ace Computer Has an Objective of Increasing Its Share of the Home

question 62

Multiple Choice

Ace Computer has an objective of increasing its share of the home segment of the personal computer market by 5 percent during the upcoming year.This is an example of a(n) _____ objective.

• A) marketing
• B) organizational
• C) advertising
• D) functional

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Definitions:

Desired Behaviour

The specific actions or reactions expected from employees that are aligned with organizational goals and values.

Instrumentality

The perceived relationship between performance and the attainment of certain outcomes, key to understanding motivation in expectancy theory.

Expectancy

In the context of motivation, expectancy refers to an individual's belief that a particular effort will lead to a desired performance level.

Valence

In motivation theory, the value an individual places on the expected outcome of a particular course of action.