The Headline for the Allstate Flood Insurance Program Ad Reads,"There's

question 17

Multiple Choice

The headline for the Allstate Flood Insurance program ad reads,"There's a chance of flooding in your area.Are you willing to bet the house on it?" The ad shows a picture of a flooded home and shows how flood insurance helps to satisfy the ______ needs as defined by Maslow's hierarchy.

• A) physiological
• B) social
• C) esteem
• D) safety

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Definitions:

Energy

The capacity to do work, existing in various forms such as kinetic, potential, thermal, electrical, chemical, and nuclear energy.

Excitement

A strong feeling of enthusiasm and eagerness, often related to an event or activity that is looked forward to with great anticipation.

Marketing Mix

A foundational marketing model comprising four elements—product, price, place, and promotion—used by businesses to achieve their marketing objectives.

Target Markets

Specific groups of potential customers at whom a company aims its products and marketing efforts based on shared characteristics.