The Fact That Some Consumers Want a Toothpaste That Fights

question 36

Multiple Choice

The fact that some consumers want a toothpaste that fights cavities while others want a toothpaste that freshens their breath and whitens their teeth provides an opportunity for _____ segmentation in the toothpaste market.

• A) behaviouristic
• B) benefit
• C) psychographic
• D) demographic

---

Definitions:

Converses

In logic and mathematics, converses refer to statements in which the hypothesis and the conclusion of a conditional statement are swapped.

Contrapositive

In logic, the statement formed by negating both the hypothesis and conclusion of the converse of a conditional statement.

Complements

Elements that complete or go well together, enhancing each other's qualities.

Predicate

The portion of a sentence or proposition that asserts something about the subject, often containing the verb and object.