Defenders of Advertising Take Issue with the Argument That It

question 51

Multiple Choice

Defenders of advertising take issue with the argument that it should be limited to dealing with basic needs.One of their reasons is:

• A) In our society, most higher-level needs are already satisfied for most people.
• B) It is natural to move from higher-order needs to basic ones.
• C) Consumers are free to choose the degree to which they attempt to satisfy their desires.
• D) Wise advertisers associate their products and services with lower-level needs like safety and food.

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Definitions:

Brain's Reward Pathways

Neural pathways in the brain that are activated by reward-related stimuli, playing a key role in the mechanisms of pleasure and reinforcement.

Ventral Tegmental Area

A part of the brain located in the midbrain that plays a key role in the reward system and the reinforcement of behavior through the release of dopamine.

Nucleus Accumbens

A region in the brain involved in the reward circuit, associated with pleasure, reinforcement learning, addiction, and fear.

Brain's Reward Pathway

A neural pathway in the brain that releases dopamine in response to experiences perceived as rewarding, motivating repetition of those behaviors.