Which of the Following Is NOT True About Media Planning

question 9

Multiple Choice

Which of the following is NOT true about media planning?

• A) The media strategy being used may be the driving force behind the creative strategy
• B) The creative strategy being used may be the driving force behind the media strategy
• C) The characteristics of the product or service may dictate which media type would be most appropriate
• D) The choice of medium generally does not influence the consumer decision-making process

---

Definitions:

Information

Data, facts, or details obtained through observation, research, or instruction that can be used for analysis, decision-making, or transmission of knowledge.

Plaintiff

The party who initiates a lawsuit seeking legal remedy for an injury or injustice they have suffered.

Arbitration

A method of resolving disputes outside the courts, where the parties to a dispute refer it to one or more persons (the arbitrators, arbiters, or arbitral tribunal), by whose decision (the award) they agree to be bound.

Court Trial

A court trial is a formal legal proceeding where a judge (and sometimes a jury) examines the evidence to decide whether the defendant should be held legally responsible for the charges brought against them.