An Accurate Generalization About Evaluating Sales Force Performance Is That

question 1

Multiple Choice

An accurate generalization about evaluating sales force performance is that:

• A)Management should use as many bases as possible when appraising performance.
• B)Qualitative bases for evaluation should not be used because they involve subjective judgement and personal biases.
• C)In the evaluation process,salespeople should not be allowed to rate themselves.
• D)The most useful bases for evaluating all salespeople are gross margin and net profit.
• E)None of these is correct.

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Consideration

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