The First Step in Market Segmentation Should Be

question 242

Multiple Choice

The first step in market segmentation should be:

• A) deciding what new product you could develop.
• B) evaluating what segment(s) you currently serve.
• C) finding a demographic group likely to use your products.
• D) listing features of your current products.
• E) defining some broad product-markets where you may be able to operate profitably.

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Definitions:

Consolidation

A merger in which a new firm is created and both the acquired and acquiring firm cease to exist.

Merger

The combination of two or more companies into one, where one company survives and the others cease to exist, aiming to increase market share and efficiency.

Merger

The combination of two or more companies into a single entity, often with the goal of achieving synergies or efficiencies.

Consolidation

The process of combining multiple entities, assets, or financial statements into a single entity or set of financial statements.