A Marketing Audit Should Help Determine If

question 43

Multiple Choice

A marketing audit should help determine if:

• A) current marketing strategies are good ones.
• B) the company's marketing objectives are reasonable.
• C) implementation of a marketing program was effective.
• D) All of these are correct.

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Definitions:

Behavior Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through reinforcement and conditioning.

Counterconditioning

A behavioral therapy technique used to replace an undesirable response to a stimulus with a desirable response.

Contingency Management

A behavior change technique that reinforces positive behaviors with rewards to increase the likelihood of their occurrence.

Behavioral Activation

Behavioral Activation is a therapy approach that focuses on engaging individuals in activities that are aligned with their values and interests to combat depression.