If McDonald's Wanted to Change Its Marketing Strategy in Response

question 58

Multiple Choice

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas EXCEPT

• A) offering an expanded menu of healthy options.
• B) speeding up drive-through service.
• C) using recycled paper in its food packaging.
• D) expanding its low-cost menu options.
• E) creating an advertising campaign to target elementary school children.

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Definitions:

24 Hours

A period equivalent to one full rotation of the Earth, typically used to denote a full day's time.

Favorable Response

A positive reaction or reply to a query, proposal, or situation.

Apology Opening

The initial part of a message or statement that expresses regret or sorrow for an error or offense.

Direct Strategy

Communication approach that involves stating the main point or request at the beginning, followed by supporting details.