Brad Just Completed an Advanced Degree and Was Able to Land

question 19

Multiple Choice

Brad just completed an advanced degree and was able to land a job creating social media marketing campaigns, and then measuring the results. Brad's new job most likely has the title of

• A) online customer service representative.
• B) social media strategist.
• C) community manager.
• D) blogger.
• E) search engine marketing associate.

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Definitions:

Consumers

Individuals or organizations that use or intend to use goods and services generated within the economy, fulfilling their needs and desires.

Utility

The benefits or customer value received by users of the product.

Retailing

All activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or household use.

Marketing Activity

Any action or task carried out by a company to promote and sell its products or services, including advertising, promotions, and public relations.