Which of the Following Best Describes When Johnson & Johnson

question 50

Multiple Choice

Which of the following best describes when Johnson & Johnson introduces a travel-sized package for its existing baby oil product?

• A) line extension
• B) brand extension
• C) brand dilution
• D) rebranding
• E) co-branding
• A line extension is the use of the same brand name within the same product line and represents an increase in a product line's depth.

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Definitions:

Direct Labor Time Variance

A measure of the difference between the expected time to complete a task and the actual time taken.

Direct Labor Costs

The wages and related expenses for employees who are directly involved in the production of goods or services.

Rate Variance

The difference between the standard cost and the actual cost based on the rate of an input.

Direct Labor Time Variance

The difference between the actual time taken to produce a good or service and the expected time, multiplied by the standard labor rate.