Clearwater Hampers Clearwater Hampers Is a Small British Company That Sells Luxury

question 1

Multiple Choice

Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call on the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state.
-"Hi,I'm Peter Austin from Clearwater Hampers.How would you like to give your clients a unique gift that will clearly demonstrate your gratitude for their business?" Austin's question suggests that he is using the _____ approach.

• A) interrogatory
• B) showmanship
• C) premium
• D) customer benefit
• E) FAB

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Definitions:

Young Children

Individuals in the early stages of life, typically ranging from toddlers to elementary school age.

Toys

Objects designed for play, typically used by children, that can range from simple handmade items to complex electronic gadgets.

Product Improvement

The process of making a product better through features, functionality, or quality enhancements.

TV Program

A specific content piece broadcasted on television, such as a series, movie, or show.