A Marketing Plan Created for an End-User Most Likely Addresses

question 63

Multiple Choice

A marketing plan created for an end-user most likely addresses:

• A) the business proposition.
• B) forecasted profit and ROI.
• C) how the product can be used.
• D) how a reseller will sell the product once purchased.
• E) the promotional options available for selling the product.

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Definitions:

Captive Audience

An audience that is not free to avoid a message, often used in advertising contexts where consumers cannot easily disregard the advertisement.

Online Friends

Individuals with whom one maintains a friendship over the internet, often through social media platforms, without necessarily having met in person.

Active Consumers

Consumers who actively seek information, evaluate products, and make conscious choices rather than making passive decisions.

Influentials

Individuals who have the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship.