The Need-Satisfaction Sales Presentation Has Several Phases

question 60

Multiple Choice

The need-satisfaction sales presentation has several phases.Which of the following presents those phases in the correct order?

• A) Need perception, need-comprehension, and need-satisfaction
• B) Need-realization, need-utilization, and need-development
• C) Need-utilization, need-fulfillment, and need-satisfaction
• D) Need-development, need-awareness, and need-fulfillment
• E) Need-comprehension, need-development, and need-satisfaction

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Definitions:

Business-Stealing Externality

Negative impacts on existing firms due to entry of new competitors, which can steal customers and reduce profits.

New Firms

Companies that have recently entered the market, bringing innovation, competition, and potentially disrupting established market dynamics.

Existing Firms

Companies or businesses that are currently operational and active within a market or industry.

Advertising

A form of marketing communication used to promote or sell something, usually a business's product or service.