Innovative Installers Innovative Installers Provides a Variety of Services Related to Office

question 12

Multiple Choice

Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-To use direct mail successfully as a means of locating potential customers,the company must:

• A) have low postage costs.
• B) mail only to people who have MAD.
• C) have a large database of possible customers.
• D) have an in-house operation for printing and mailing.
• E) prequalify recipients before sending out advertisements.

---

Definitions:

Qualitative Research

A research method focusing on understanding phenomena through detailed, subjective descriptions and analysis rather than numerical data.

Research Methods

The systematic approaches and techniques used to conduct scientific investigations and collect data.

Types

Categories or classifications that share common characteristics within a broader group or concept.

Observational Methods

Research techniques that involve watching and recording the behaviors of subjects in their natural environment without interference.