Which of the Following Is NOT an Example of an Advertising

question 4

Multiple Choice

Which of the following is NOT an example of an advertising post-test?

• A)attitude tests
• B)theatre tests
• C)inquiry tests
• D)sales tests

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Definitions:

Behaviour Therapy

A therapeutic approach that seeks to modify maladaptive behaviors through reinforcement, punishment, and conditioning.

B. F. Skinner

A prominent psychologist renowned for his work in behaviorism, particularly the development of the theory of operant conditioning.

Hans Eysenck

A German-born British psychologist known for his work on intelligence and personality, particularly his development of the three-factor model of personality.

Unconditioned Stimulus

An impulse that inherently induces a reaction without requiring earlier education.