Introduced by Procter & Gamble in 1928,and Used by Such

question 136

Multiple Choice

Introduced by Procter & Gamble in 1928,and used by such consumer goods firms as General Foods and Frito-Lay and by industrial firms such as Intel and Hewlett-Packard,the product manager manages the marketing efforts for:

• A)all of the corporation's products or brands.
• B)diverse assortment of varied products or brands.
• C)a close-knit family of products or brands.
• D)those aspects of products or brands that require close fiscal scrutiny.

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Definitions:

Efficient

Refers to the optimal use of resources to achieve the desired ends with minimal waste or effort.

Income

The amount of money received by an individual or entity in exchange for labor or through investments over a certain period.

Efficient Use

The utilization of resources in a manner that maximizes the production of goods and services.

Resources

Assets or inputs available for use in the production process, including natural, human, and capital resources.