When a Company Uses Line Extension It Is

question 34

Multiple Choice

When a company uses line extension it is:

• A)manufacturing a product under a new brand name that consumers will view as an entirely new product line.
• B)manufacturing a new product with the same brand name that consumers will view as a logical addition to the original product line for a new market segment in the same product class.
• C)speeding up the movement of a product category through its PLC.
• D)contracting with another firm to manufacture modified versions of the original products.

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Definitions:

Cerebral Palsy

A neurological disorder that appears in infancy or early childhood and permanently affects body movement and muscle coordination.

Spina Bifida

A congenital anomaly characterized by the incomplete closure of the spine and the surrounding membranes of the spinal cord.

Digestive System

The system of organs responsible for processing food, absorbing nutrients, and eliminating waste products from the body.

Cerebral Palsy

A neurological disorder caused by a non-progressive brain injury or malformation that occurs while the child's brain is under development, affecting motor skills and muscle coordination.