Which of the Following Types of Test Marketing Techniques Was

question 132

Multiple Choice

Which of the following types of test marketing techniques was primarily used in market research for General Mills Warm Delights?

• A)free coupons
• B)product sampling
• C)continuity programs
• D)double back product refunds
• E)test marketing on the shelves of actual supermarkets

---

Definitions:

Wealthy Society

A society characterized by a high level of economic riches, lifestyle quality, and available resources for its members.

Microeconomics

The branch of economics that focuses on the actions of individuals and industries, like the dynamics between buyers and sellers, market equilibriums, and the effect of government regulations.

Individual Industries

Specific sectors of the economy focused on the production of certain types of goods or services.

Decision-Making Units

Groups or individuals within an organization that have the authority and responsibility to make choices that affect organizational outcomes.