To Gauge Stickiness, a Company Monitors

question 12

Multiple Choice

To gauge stickiness, a company monitors

• A)the average time it takes customers to make a purchase from the time they log on to a website to the time they log off.
• B)the average time it takes for customers to move from one page of a website to another.
• C)the amount of time per month, in minutes, visitors spend on a company's website.
• D)the number of visits by a unique customer to the same website before an actual purchase is made.
• E)the total time, in hours and minutes, that it takes for a customer to make an online purchase.

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Definitions:

Tax Collections

The process by which government entities gather money from individuals and businesses in the form of taxes to fund public expenses.

Federal Budget Deficits

Refers to the shortfall when a government's expenditures exceed its revenues in a given fiscal year.

Century

A period of 100 years, often used to denote significant historical timelines or epochs.

Cyclically Balanced Budget

A cyclically balanced budget is a fiscal policy approach where government budgets are planned to balance over the economic cycle, allowing for surpluses in boom years and deficits in recession years.