Six General Product and Service Categories Account for About 70

question 145

Multiple Choice

Six general product and service categories account for about 70 percent of online consumer buying today and for the foreseeable future. One category includes regularly purchased consumer packaged goods such as personal care items where

• A)customer value is the most important element.
• B)price and delivery time are not key factors.
• C)convenience is very important.
• D)digital delivery is an important factor.
• E)price and speed of delivery are the determinant sales factors.

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Definitions:

Anti-consumerists

Individuals or movements that oppose consumerism, advocating for reduced consumption and emphasizing values that are not centered around material goods.

Culture Jammers

Activists who aim to disrupt or subvert media culture and the advertising industry, often by altering messages or imagery to challenge consumerism.

Mere Ownership Effect

A phenomenon where people value an object more highly simply because they own it.

Social Psychologists

Social psychologists study how individuals think about, influence, and relate to one another, focusing on the psychological processes impacting social behavior and understanding.