There Are Three Approaches to Viral Marketing

question 36

Multiple Choice

There are three approaches to viral marketing. Marketers can: (1) __________, (2) make the website content so compelling that viewers want to share it with others, and (3) offer incentives for referrals.

• A)embed a message in the product or service
• B)use customerization
• C)use choice boards
• D)use niche marketing
• E)use permission marketing

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Definitions:

Restorative Justice

A criminal justice system that emphasizes rehabilitating criminals by facilitating their reconciliation with victims and the broader community.

Less Eligibility

A principle in welfare policy suggesting that the conditions within the welfare system should be less desirable than the lowest paid labor.

Social Solidarity

The sense of unity and mutual support within a society that binds individuals together.

Retail Theft Diversion

Programs designed to educate and rehabilitate individuals who have committed retail theft, often as an alternative to criminal charges.