There Are Three Key Factors When Selecting the Media for an Advertising

question 223

Multiple Choice

There are three key factors when selecting the media for an advertising campaign: (1) the media habits of the target audience, (2) the product's attributes, and (3) __________.

• A)cost
• B)the perceived risk
• C)the reputation of the prospective media firm
• D)the length of time required to get the message across
• E)the sustainability of the message

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Definitions:

Individual Achievement

Success or accomplishment attained through one's own efforts or abilities, often highlighted in contexts emphasizing personal accountability.

Capitalism

An economic system based on private ownership of the means of production and their operation for profit.

Model Minority

A stereotype applied to a particular ethnic, racial, or cultural group that is seen as achieving a higher degree of socioeconomic success than the population average, often masking underlying challenges.

Myth

A traditional story or belief, often involving supernatural beings or phenomena, that represents the values and practices of a culture.