One of the Advantages Associated with Radio as an Advertising

question 56

Multiple Choice

One of the advantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)can target general audiences.
• C)has an unlimited amount of advertising time available.
• D)is relatively simple to convey complex messages.
• E)uses humor, sound, and intimacy effectively.

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Definitions:

Boredom

A state of mind characterized by a perceived lack of interest in one's surroundings, leading to feelings of frustration or disengagement.

Motivational Theories

Theories that seek to understand, explain, and predict how and why people are motivated to act in certain ways under various conditions.

Arousal Theory

A theory in psychology that suggests that people are motivated to maintain an optimal level of arousal, which can vary from one person to another.

Skydiving

The act of jumping from an aircraft and free-falling before deploying a parachute to slow the descent, often for sport or recreation.