When Selecting a Brand Name, It Should: (1) Suggest the Product

question 271

Multiple Choice

When selecting a brand name, it should: (1) suggest the product benefits; (2) be memorable, distinctive, and positive; (3) __________; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)be easy to spell and pronounce
• C)fit the company or product image
• D)not be easily imitated
• E)be patented

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Definitions:

Variable-Ratio Schedule

In operant conditioning, a reinforcement schedule where responses are rewarded after an unpredictable number of responses, leading to high and steady response rates.

Piece-Rate Pay

A compensation system where workers are paid a fixed rate for each unit of production completed, motivating higher productivity.

Weekly Pay

Compensation or salary distributed on a weekly basis to employees or workers.

Higher Intelligence

Exceptional mental capability, involving superior problem-solving abilities, creativity, and learning aptitude.