Very Infrequent Purchases with Some Comparison Shopping Are Characteristic of the Purchasing

question 269

Multiple Choice

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus) that a prospective buyer may not initially want. This type of consumer service is referred to as

• A)an unsought product.
• B)a shopping product.
• C)a convenience product.
• D)a specialty product.
• E)a support product.

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Definitions:

Developmentally

Pertaining to the process of growth and change that happens in human beings over the course of their life.

Same Order

This typically refers to maintaining a specific sequence or arrangement without any changes.

Cognition

The mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Language

A form of communication, whether spoken, written, or signed, that is based on a system of symbols.