When Marketing Efforts Usually Involve Not Only Gaining Initial Consumer

question 43

Multiple Choice

When marketing efforts usually involve not only gaining initial consumer awareness but also educating consumers on both the benefits and proper use of the product, this represents

• A)a spontaneous innovation.
• B)a continuous innovation.
• C)a discontinuous innovation.
• D)a dynamically continuous innovation.
• E)an evolutionary innovation.

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Definitions:

Documentary

A non-fictional film or television show that documents reality for the purposes of instruction, education, or maintaining a historical record.

MoviePass

A subscription-based service that allowed users to attend a limited number of movie screenings per month at theaters for a flat fee.

Subscription Service

A business model that charges customers a recurring fee, typically monthly or annually, for access to a product or service.

Ronan Farrow

An American journalist known for his investigative reporting on sexual misconduct allegations against prominent figures.