After Mattel Evaluated Many New Products to Add to Its

question 7

Multiple Choice

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the ideas in terms of their marketability.This stage of new-product development is called:

• A) prototype screening
• B) concept testing
• C) market testing
• D) idea manipulation
• E) idea diffusing

---

Definitions:

Blind Area

Aspects of an individual's behaviors or personality that are unknown to themselves but visible to others, often highlighted in feedback mechanisms.

Feedback

Feedback is information provided regarding aspects of one’s performance or behaviour, which can be used for improvement and development.

Negative Reinforcement

is a behavioral principle where the removal of an unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated.

Desired Behavior

Specific actions or reactions that an individual or group aims to elicit from others.