Which of the Following Types of Segmentation Groups Consumers Based

question 20

Multiple Choice

Which of the following types of segmentation groups consumers based on the benefits they derive from products or services, their usage rate, their user status, and their loyalty?

• A)Differentiated segmentation
• B)Behavioural segmentation
• C)Geodemographic segmentation
• D)Undifferentiated segmentation
• E)Concentrated segmentation

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Definitions:

Axon

A long, slender projection of a neuron that conducts electrical impulses away from the neuron's cell body.

Electrochemical Impulses

Biological signals that transmit information along neurons and across synapses in the nervous system, combining electrical and chemical processes.

Neurons

Specialized cells of the nervous system that transmit signals throughout the body.

Psychobiology

The interdisciplinary field that studies the biological foundations of behavior, emotions, and mental processes.