Technological Changes Seldom Shape a Company's Marketing Activities

question 59

True/False

Technological changes seldom shape a company's marketing activities.

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Definitions:

Fixed Assets

Long-term tangible pieces of property or equipment a company owns and uses in its operations for generating income.

NPV

Net Present Value; a calculation used to determine the value of an investment by discounting future cash flows to present terms.

Land

Immovable property comprising the ground, along with any natural or artificial structures on it, not including movable assets.

Manufacturing Facility

A physical location equipped with machinery and equipment for producing goods and products.