________ Segmentation Is the Most Common Basis of Consumer Market

question 111

Multiple Choice

________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.

• A)Geographic
• B)Psychographic
• C)Behavioral
• D)Benefits
• E)Demographic

---

Definitions:

Stockholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities, representing ownership equity spread among stockholders.

Liabilities

Financial obligations or debts owed by a company to external parties or individuals.

Total Assets

The sum of all current and non-current assets owned by an entity, representing the total resources available for use in operations or to pay liabilities.

Expenses

The outflow of money or assets to another entity as a result of a company's operations or activities intended to generate revenue.