Kevin Is Recognized by His Friends as an Activist on Many

question 11

Multiple Choice

Kevin is recognized by his friends as an activist on many fronts.He prefers to buy products from firms that will donate part of the total price of his purchase to organizations he supports.Marketers recognize that this approach can be an important competitive tool; it is called

• A) social activist marketing.
• B) voluntary premium pricing.
• C) cause-related marketing.
• D) business / social responsibility.
• E) the do-gooder syndrome.

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Definitions:

Logical Test

An evaluation in programming and spreadsheet formulas that returns TRUE or FALSE based on a specific condition.

Sparkline Chart

A mini-chart embedded within a cell in a spreadsheet to show a visual summary or trend.

Absolute Cell Reference

In spreadsheet applications, a cell reference that remains constant even if the formula is copied to a different location.

Nested IF

In programming and spreadsheet formulas, a condition within another IF statement, allowing for multiple conditions to be tested in sequence.