Marketers Can Take Advantage of the Variable Nature of Services

question 87

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A) merging services with products.
• B) customizing services to meet customers' needs.
• C) offering to expedite intangibles.
• D) expanding the standards gap.
• E) strict standardization.

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Definitions:

Interest Rates

The cost of borrowing money or the reward for saving, typically expressed as a percentage.

Nationalize

The process by which a government takes control of a private industry or assets and transforms it into state ownership.

Profit Maximization

The technique a corporation employs to determine the pricing and level of output that maximizes earnings.

Vicious-Circle-Of-Poverty

A self-perpetuating condition where poverty leads to circumstances that perpetuate poverty, making it difficult to break the cycle.