When Pursuing a Market Development Strategy, Expanding into International Markets

question 127

Multiple Choice

When pursuing a market development strategy, expanding into international markets is generally

• A) more risky than expansion in domestic markets.
• B) impossible due to negative attitudes about American products.
• C) executed with the help of international trade subsidies.
• D) simplified by creating new products for export markets.
• E) the only option offering substantial opportunities for growth.

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Definitions:

Raw Material K

A specific, unidentified raw material that is utilized in the production process of goods.

Ending Inventory

The total value of all inventory a company has in stock at the end of an accounting period.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period of time, often used by businesses to manage liquidity.

Cash Balance

The amount of cash or cash equivalents that a company or individual has on hand at any given time.