Whether Targeting Consumers or Resellers, Marketers Need to Focus on

question 13

Multiple Choice

Whether targeting consumers or resellers, marketers need to focus on

• A)creating value for their customers.
• B)buying center synergy.
• C)private exchange efficiency.
• D)corporate profit sharing.
• E)reducing derived demand.

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Definitions:

White Pulp

Lymphatic tissue in the spleen composed of lymphocytes and macrophages, involved in the immune response.

Germinal Center

An area inside lymph nodes where mature B cells grow, evolve, and alter their antibody genes while responding to an immune challenge.

Afferent Vessels

Blood vessels that carry blood toward a particular organ or tissue, often referring to the vessels entering an organ.

Efferent Vessels

Blood vessels or lymphatic vessels that carry fluid away from an organ or tissue, as opposed to afferent vessels that bring fluid to it.