The Two-Way Flow of Communication Between a Salesperson and a Customer

question 96

Multiple Choice

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as

• A)advertising.
• B)personal selling.
• C)publicity.
• D)public relations.
• E)sales promotion.

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Definitions:

Work Motivation

The internal force that drives individuals to achieve work-related goals and perform tasks effectively.

Frederick Herzberg

An American psychologist known for introducing the two-factor theory of motivation, emphasizing the role of motivator and hygiene factors in job satisfaction.

Job Enrichment

A job design technique that is aimed at increasing employee satisfaction by adding more meaningful tasks and giving them more control over their work.

Growth-Need Strength

The degree to which individuals require growth, personal accomplishment, and development within their job to feel satisfied.