Dished, a Relatively New Product, Experiences an Increase in Sales

question 55

Multiple Choice

Dished, a relatively new product, experiences an increase in sales with its super-concentrated, non-toxic, biodegradable dishwashing liquid.It has successfully carved its place against products from larger corporations such as P&G and Unilever.Dished focuses on producing goods that are good for the environment, people, and pets.It is also five times more concentrated than conventional dishwashing liquids and does not need hot water for cleaning.It appeals to a target group of consumers who want to purchase products that are environmentally friendly, safe to use, and efficient.Which of the following approaches has Dished used to compete with corporations such as P&G and Unilever?

• A)micro marketing
• B)mass marketing
• C)segment marketing
• D)niche marketing

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Definitions:

Meat

The flesh of animals as used for food.

Post Hoc

short for 'Post Hoc Ergo Propter Hoc', a logical fallacy where one assumes that since event Y followed event X, event X must have caused event Y.

Fallacy

A reasoning error that leads to a flawed argument.

Ice Cream

Ice Cream is a frozen dessert made from dairy products, such as milk and cream, combined with flavorings and sweeteners, often enjoyed as a treat.