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Explain How Niche Marketing Is Different from Segment Marketing

question 23

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Explain how niche marketing is different from segment marketing.


Definitions:

Negative Affectivity

A personality trait involving the predisposition to experience negative emotions such as sadness, anxiety, and anger more frequently and intensely than average.

Difficult Temperament

A behavioral profile characterized by high reactivity and low adaptability, often leading to challenges in interactions.

Temperament Classification

A system of categorizing an individual's personality, often based on their typical patterns of behavior, emotion, and mood engagement.

Biological Functioning

The processes and activities through which living organisms or their parts operate and maintain life.

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