Although Marketers Have Found That Psychographics Are Often More Useful

question 126

Multiple Choice

Although marketers have found that psychographics are often more useful for predicting consumer behavior than demographics, psychographic segmentation

• A)is available only in limited geographic areas.
• B)is rarely used and unproven.
• C)offers only one-to-one marketing potential.
• D)is a more expensive method for identifying potential customers.
• E)is still an unproven area.

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Definitions:

Intuiting

The process of understanding or knowing something immediately without conscious reasoning.

Anima And Animus

Jungian theory terms for the unconscious feminine side in men (anima) and the unconscious masculine side in women (animus).

Essentially Bisexual

The theoretical notion suggesting that individuals inherently possess the potential for sexual attraction towards both genders.

Idea Expression

The process of articulating or conveying thoughts, concepts, or insights in communicable forms.