When Considering Income as a Demographic Variable Affecting Marketing Efforts

question 98

Multiple Choice

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

• A)everyone is equal.
• B)income in the United States has become more unevenly distributed.
• C)everyone has been equally affected by the recession.
• D)there is increasing purchasing power among lower-income groups.
• E)middle-income consumers are quickly becoming upper-income consumers.

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Definitions:

Required Return

The expected return that investors demand for investing in a security or a portfolio.

Cash Flows

The sum of funds flowing in and out of a company, particularly influencing its ability to cover short-term obligations.

Selling Price

The cost at which a service or item is sold to purchasers.

Required Rate of Return

The minimum annual percentage earned by an investment that will induce individuals or companies to put money into a particular security or project.