A Competitive Advantage Based on Location Is Often Sustainable Because

question 130

Multiple Choice

A competitive advantage based on location is often sustainable because

• A) mobile marketing has not yet proven its value for most customers.
• B) real estate prices have been dropping.
• C) few marketers are aware of its importance yet.
• D) it is not easily duplicated.
• E) the Internet has diminished the importance of brick-and-mortar stores.

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Definitions:

Monthly Compounded

Monthly compounded refers to the process of calculating interest on a principal amount where the interest is added to the principal at the end of each month, thereby earning interest on interest in subsequent months.

Effective Rate

The interest rate on a loan or investment, adjusted for the effect of compounding.

Interest Rate

The rate at which a borrower is charged interest for the money borrowed from a lender.

Cash Rebate

A partial refund to someone who has paid too much money for tax, rent, or a utility, or as a promotional incentive from the purchase of goods or services.