Franco Uses a Database Software System to Remind Him When

question 110

Multiple Choice

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production era marketing practices.

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Definitions:

Databases

Structured sets of data stored and accessed electronically, designed to enable efficient querying and management.

Business Librarian

A librarian specializing in business resources, providing assistance in accessing and utilizing information related to business, economics, and related fields.

Choppy Writing

Writing that is not smooth or fluid, often due to short, disconnected sentences.

Quotes

Direct citations from a source or the exact language used by a person, often enclosed in quotation marks.