Pretests Refer to

question 301

Multiple Choice

Pretests refer to

• A) tests conducted before an advertisement is placed in various media to determine which medium best reaches its intended target market.
• B) tests conducted among company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
• C) tests conducted with an advertisement for a product to prospective consumers under realistic purchase conditions to see if they will buy.
• D) tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement.
• E) sample ad campaigns submitted by competing advertising agencies before receiving a formal contract for that account.

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Definitions:

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