In Addition to Seeking Ideas from More Well-Known Sources, Organizations

question 88

Multiple Choice

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller, nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

• A) scones with coffee-flavored cream frosting.
• B) an Omega-3 enriched SKU for the Philadelphia cream cheese line.
• C) a carbonated yogurt called Go-Gurt Fizzix.
• D) deep fried chicken skins for people who cannot eat pork.
• E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.

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Definitions:

Lazarus

Often associated with psychologist Richard Lazarus, known for his theory on emotion and stress appraisal.

Frustration

A psychological state resulting from obstacles blocking individual goals or desires.

Environmental Demand

The pressures or requirements placed on individuals by environmental conditions or social situations.

Stressor

Any event, experience, or environmental stimulus that causes stress in an individual.