What Is Idea Generation in the New-Product Development Process? from Where

question 34

Essay

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

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Definitions:

Northwest Ordinance

An act of the Congress of the Confederation of the United States passed in 1787 to create a structured settlement of the Northwest Territory and establish a precedent for the admission of future states.

Competitive Elections

Electoral contests where multiple candidates or parties have a realistic chance of winning, allowing for genuine political competition.

Political Participation

The ways in which individuals engage in activities aimed at influencing government policy or decision making.

Democratic Republic

A form of government where ultimate authority and power rests with the people, and the government is run through elected representatives.